The L'Oréal Paris Volume Million Lashes Balm Noir Mascara (£9) is a creamy volumising mascara with a balm-like texture that's made using mineral-based pigments, natural oils (to condition the lashes), and Pullulan, which is a new sugar polymer derived from potato and tapioca that helps with staying power. The concentrated formula is fragrance-free, ophthalmologist tested, and safe for sensitive eyes.