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Pinterest is supporting small businesses for Earth Day with its new shop. The curated collection is in honour of the 50th anniversary of Earth Day and features hundreds of shoppable Pins from 21 different sustainable and ethical small businesses based in the U.S — many of which are either family-owned or mission-driven and support local initiatives with every purchase.
Of those 21 companies, a handful of them make clean skin-care, makeup, and body-care products using all natural ingredients. The products are vegan and cruelty-free certified, as well. Pinterest is seeing an increase in searches for "support small businesses," "eco-friendly living," "sustainable gifts," and "zero waste products" amidst COVID-19.
Lauren Conrad even hand-picked her own Pinterest board for the shop containing her favourite eco-friendly products from her brand The Little Market. Check out her peppermint body scrub, as well as a few of our other favourite beauty picks for Earth Day, ahead.