Most Popular Fenty Beauty by Rihanna Makeup Products
A Beginner's Guide to the Best of Fenty Beauty
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Unless you've been living in a dark, dank cave for the past few years, you've undoubtedly heard about Fenty Beauty. Since Rihanna launched her beauty brand in 2017, it's become *the* makeup collection to know, discuss, hashtag, covet, hoard . . . you get the picture.
It's difficult to overstate how much Fenty Beauty has changed the makeup landscape in just two and a half years. It's not the first or only makeup brand backed by a pop star, but Rihanna's involvement — from product development to the models who represent the brands — has made huge waves in the way we shop for and use makeup. All too aware of many brands' limited foundation shade range, she offered 40 (now 50!) options for a wide variety of skin tones — and now, if brands have just a few shades, well, they'd better go back to the drawing board. And in true superstar fashion, Rihanna suspected that there was a large audience who would wear lavender lipstick or pink eyeliner — and as a zillion selfies have proven, she was right. Plus, she managed to create a truly luxurious brand without pricing her products in the stratosphere. Smart.
Of course, if you're new to Fenty Beauty, the sheer number of products can be simultaneously delightful and overwhelming. That's why we've created this primer to the best of Fenty Beauty — the must-try lipstick, the fan-favourite highlighter, and the product Rihanna herself uses from head to toe. Naturally, the only place you'll find them is at Sephora, the exclusive retailer for the line. Keep reading to discover more about the most popular Fenty Beauty finds, and don't be surprised when they become some of your personal favourites.
Fenty Beauty Flypencil Longwear Pencil Eyeliner
There are plenty of reasons to get into the Fenty Beauty Flypencil Longwear Pencil Eyeliner ($22). First, the colour range has the standby shades (black, brown) you need — and unconventional hues such as matte pink, pale grey, and coral. Just as impressive, the twist-up tip glides smoothly to deposit a creamy, water-resistant formula that lasts all day.
Fenty Beauty Full Frontal Volume, Lift & Curl Mascara
Sceptical that a single mascara can deliver all of your lash-enhancing needs? Swipe on Fenty Beauty Full Frontal Volume, Lift & Curl Mascara ($24), and you'll become a true believer. Its multitasking wand has a flat side to define and curl and a fat side to lift and add volume. So whether your makeup goal is to separate, define, lengthen, curl, or plump, this is the one that does it all.
Fenty Beauty Mattemoiselle Plush Matte Lipstick
Must matte lip colour leave its wearer with flaky, parched lips? Not so with the formula of Fenty Beauty Mattemoiselle Plush Matte Lipstick ($18). It provides satisfyingly rich pigment without the not-so-cute side effects of most matte formulas — which means you can wear these in the coldest months of the year without stressing about chapped lips.
Fenty Beauty Two Lil Mattemoiselles
Can't decide which Mattemoiselle to try? Here's your solution: Fenty Beauty Two Lil Mattemoiselles ($19), two diminutive lipsticks with all of the qualities of the larger lipsticks. This duo includes Spanked, a wear-everywhere rose, and Griselda, a statement wine.
Fenty Beauty Portable Contour & Concealer Brush 150
Perfect for travel or stealthy subway touch-ups, the Fenty Beauty Portable Contour & Concealer Brush 150 ($24) is a must-have item for expert contour blending. Soft synthetic bristles help create an airbrushed finish, while the retractable brush nestles neatly into a magnetic cap.
Fenty Beauty Gloss Bomb Universal Lip Luminiser
It says something that in the age of matte lipstick, Fenty Beauty Gloss Bomb Universal Lip Luminiser ($19) has become exceptionally popular. This hypershiny gloss is smooth and never sticky, and its three shades flatter all skin tones. Wear it alone to make your lips look fuller or wear it on top of lipstick for extra dimension — but once you slick it on your lips, you'll wear it all the time.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
The foundation that changed everything: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation ($35). Now available in 50 shades, from the fairest porcelain to the richest brown, this full-coverage base imparts a velvety finish.
Fenty Beauty Killawatt Freestyle Highlighter
Is it a cream? A powder? Fenty Beauty Killawatt Freestyle Highlighter ($36) is a hybrid of both. This illuminator is made for the face and eyes, adding buildable pigment and subtle shimmer wherever you need it. Insider tip: this golden shade, Trophy Wife, is the fan favourite.
Fenty Beauty Match Stix Shimmer Skinstick
You can use Fenty Beauty Match Stix Shimmer Skinstick ($25) as a blush, highlighter, eyeshadow — anything you please, really. Buff it in with fingers or a soft brush, then marvel at how the creamy formula feels like nothing at all on your skin. (Looking for extra credit? Try layering different shades.)
Fenty Beauty Diamond Bomb All-Over Diamond Veil
Fenty Beauty Diamond Bomb All-Over Diamond Veil ($39) is another legendary Fenty creation whose reputation precedes it. The immensely popular jelly powder formula lets you sparkle from head to toe, covering skin with a stay-put dusting that looks like a million bucks. Rihanna uses it on her eyelids, collarbones, arms, cheeks . . . anywhere that needs a crystalline boost of sparkle.
