If you thought TikTok's community of skin-care fanatics [1] was huge, just check out the app's devoted makeup lovers. No matter what, you can always count on coming across dozens of quality products while casually scrolling through the platform, from budget buys [2] to dupes. But even though higher-end brands like Fenty Beauty and Too Faced thrive on TikTok, as does drugstore makeup from brands like Maybelline, NYX, and E.l.f. Cosmetics, with companies frequently making their way into videos to showcase some of the best (and often underrated) products out there.
We've seen plenty of products go viral on TikTok, and the great thing is that most of them are super accessible and fall under the $15 price point [3]. From primers that make your skin look baby soft to foundations that'll literally cover everything, read ahead to take a look at some of TikTok's favourite affordable makeup products.
NYX Professional Makeup Micro Brow Pencil
NYX Professional Makeup Micro Brow Pencil [4] ($10)
Maybelline Fit Me Matte + Poreless Oil Free Foundation
Maybelline Fit Me Matte + Poreless Oil Free Foundation [5] ($5)
e.l.f. Poreless Putty Primer
e.l.f. Poreless Putty Primer [6] ($8)
L'Oreal Paris Telescopic Original Mascara
L'Oreal Paris Telescopic Original Mascara [7] ($8)
Wet n Wild Photo Focus Loose Setting Powder
Wet n Wild Photo Focus Loose Setting Powder [8] ($6)
L'Oreal Paris Infallible Fresh Wear Foundation
L'Oreal Paris Infallible Fresh Wear Foundation [9] ($12)
Revlon Oil Absorbing Volcanic Roller
Revlon Oil Absorbing Volcanic Roller [10] ($13)
Essence Waterproof Eyeliner Pen
Essence Waterproof Eyeliner Pen [11] ($3)
Maybelline SuperStay Matte Ink Liquid Lipstick
Maybelline SuperStay Matte Ink Liquid Lipstick [12] ($8)
Maybelline Lifter Gloss Lip Gloss
Maybelline Lifter Gloss Lip Gloss [13] ($7)
Milani Baked Blush
Milani Baked Blush [14] ($7)
e.l.f. 16HR Camo Concealer
e.l.f. 16HR Camo Concealer [15] ($6)
Hard Candy Hydrating Primer
Hard Candy Hydrating Primer [16] ($7)