And the Fenty empire [1] continues to grow! It looks like Rihanna [2]'s next venture may be in hair care, as indicated by a trademark recently filed by her company Roraj Trade LLC. An application for the trademark Fenty Hair was submitted on 3 March, according to a report with The United States Patent and Trademark Office.
Roraj Trade LLC, which also holds the trademarks for the multihyphenate's various ventures, reported that Fenty Hair intends to cover non-medicated hair care preparations, dandruff shampoo, and hair restoration lotions, as well as hair styling, straightening, relaxing, waving, bleaching, and colouring preparations, and glitter. While we don't have any details on when the new line might launch or if the brand could even become a reality — celebrities often proactively register trademarks [3], hair care would certainly make sense following the success of Fenty Beauty and Fenty Skin [4].
The application may still be pending, but that won't stop us from getting excited about the possibility of a hair care brand from our beauty queen. From butt-length box braids [6] to an edgy mullet [7] and everything in between, Rihanna [8] has rocked any hair trend and style you could think of, so please, give us all the hair products — we're ready!