If I could only use one category of makeup, it would definitely be lip products. I'm obsessed with lip balms [1], lipsticks, and lip glosses [2]; I own more of them than any one person should. Not only that, but for some reason, I'm always looking for new products. When I saw this Roen Beauty Kiss My Liquid Lip Balm [3] ($26), I was intrigued. I had never heard of a liquid lip balm before, and this product did not disappoint.
The product is essentially a mashup of all my favourite lip products. It's got the texture of a liquid lipstick [4], the finish of a lip gloss, and the moisturising properties of a lip balm. In other words, it's totally unique. The colour payoff is excellent; it's definitely pigmented but still wearable day to day. Plus, it's got a minty flavour that feels great on the lips. If you're looking for the ideal no-makeup makeup, I'd highly recommend adding this product to your arsenal.