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Selena Gomez [3]'s new music video for "Boyfriend" features one unexpected surprise: a sneak peek at Rare Beauty [4]! The singer announced back in February that her upcoming cosmetics company (named after her most recent album) will be launching later this year, and though she hasn't revealed any other details about the brand since then, this is our first glimpse into what to expect from the upcoming launch.
In a photo shared to Rare Beauty's official Instagram page, Gomez is seen wearing classic winged eyeliner and bright red lipstick that matched the red nails she wore in the video [5]. "@selenagomez spotted wearing Rare Beauty for her latest video 'Boyfriend,'" the caption reads. It's not clear which of the products she's wearing is from the upcoming collection, but if it's the lipstick, we definitely can't wait to try it out. Watch the full video for "Boyfriend" here [6]!