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Sephora partnered with more than 80 beauty brands to launch their own digital storefront right on Instagram, making it easier than ever to shop for the products you love. So, the next time you see something that interests you in their Instagram feed (or stories), you'll be able to learn more about that product, add it to your bag, and checkout with just three clicks.
If you're a Beauty Insider, don't worry, these purchases still earn points, even when you're not redirected to Sephora's actual site. You'll be shopping securely through Instagram checkout for brands like Josie Maran, Drybar, Herbivore, Urban Decay, and more — and still racking up your rewards (and returning any items to Sephora as usual).
Ahead are some of the bestselling beauty products from the participating brands we're hoping to shop straight on Instagram sometime soon.