Sephora partnered with more than 80 beauty brands to launch their own digital storefront right on Instagram, making it easier than ever to shop for the products you love. So, the next time you see something that interests you in their Instagram feed (or stories [1]), you'll be able to learn more about that product [2], add it to your bag, and checkout with just three clicks.
If you're a Beauty Insider [3], don't worry, these purchases still earn points, even when you're not redirected to Sephora's actual site. You'll be shopping securely through Instagram checkout for brands like Josie Maran [4], Drybar, Herbivore [5], Urban Decay, and more — and still racking up your rewards (and returning any items to Sephora as usual).
Ahead are some of the bestselling beauty products from the participating brands [6] we're hoping to shop straight on Instagram sometime soon.
Drunk Elephant Bare With Us Kit
This new Drunk Elephant Bare With Us Kit [7] ($100) makes a perfect skin-reset package (or Drunk Elephant introduction) as it includes several of the brand's bestselling products to use both day and night.
Olaplex Hair Perfector No. 3
The editor-loved [8] Olaplex Hair Perfector No. 3 [9] ($28-$56) not only repairs damaged hair, it works to strengthen it and keep it safe moving forward.
Natasha Denona Bronze Eyeshadow Palette
This brand-new Natasha Denona Bronze Eyeshadow Palette [10] ($65) brings coppers, golds, and bronzes to shine on sunny, summer days.
Farmacy Green Clean Makeup Removing Cleansing Balm
Take it all off with this Farmacy Green Clean Makeup Removing Cleansing Balm [11] ($22-$34) which transforms from balm to oil to milky lather without stripping skin dry.
Dr. Jart+ Every Sun Day™ Mineral Sunscreen SPF 50+
Much loved for their masks and ampoules [12], this brand recently released a Dr. Jart+ Every Sun Day Mineral Sunscreen SPF 50+ [13] ($39) with zinc oxide and an oil-absorbing powdery finish.
Milk Makeup Hydro Grip Primer
Between the protective masks and the rising temperatures, this Milk Makeup Hydro Grip Primer [14] ($15-$30) ensures makeup stays put while moisturising skin, too.
IT Cosmetics CC+ Cream Customizable Value Set
Pick the proper shade of the IT Cosmetics CC+ Cream Customizable Value Set [15] ($40) and get a free mini Confidence in a Cleanser, Confidence in a Cream, and Bye Bye Under Eye Eye Cream, too.
Dae Deep Conditioning Treatment
Give stressed hair a break with the strengthening Dae Deep Conditioning Treatment [16] ($28), packing restorative jojoba seed oil and antioxidant-rich moringa leaf.
Glow Recipe Glowpedia Bouncy Skin Set
This Glow Recipe Glowpedia Bouncy Skin Set [17] ($90) highlights five of the brand's bestsellers, including the new Watermelon Glow PHA + BHA Pore-Tight Toner and the always-popular [18] Avocado Melt Retinol Eye Sleeping Mask.
Summer Fridays CC Me Vitamin C Serum
This Summer Fridays CC Me Vitamin C Serum [19] ($64) packs firming peptides alongside two kinds of vitamin C to take on your dull skin and dark spots.
Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio
These Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trios [20] ($21) pack complementary colours together, but it's up to you to decide which of the 10 combos suit you best.
IGK Beach Club Volume Texture Spray
Look like you just climbed out of the ocean with this IGK Beach Club Volume Texture Spray [21] ($14-$29), even if you've stayed on dry land for days.
Laneige Lip Sleeping Mask
The bestselling Laneige Lip Sleeping Mask [22] ($20) sends you to a sweet, smooth dreamland with supple lips by morning.
Amika Soulfood Nourishing Hair Mask
The sea buckthorn berry inside this Amika Soulfood Nourishing Hair Mask [23] ($12-$28) promotes the collagen production that makes hair stronger moving forward.
Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter
The popular, creamy Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter [24] ($22-$38) seemingly melts into your skin, leaving a just-right surface glow.
Glamglow Glow Essentials Mask + Moisture Set
This Glamglow Glow Essentials Mask + Moisture Set [25] ($39) is great for your next trip or for setting a new self-care routine right at home.
Make Up For Ever Full Cover Concealer
If concealer is the only base makeup your skin's seeing these days, this oil-free Make Up For Ever Full Cover Concealer [26] ($34) is a long-lasting waterproof option.
Shani Darden Skin Care Retinol Reform
Shani Darden Skin Care Retinol Reform [27] ($30-$88) packs retinol and lactic acid together in this editor-approved brightening potion [28].
Tatcha Bestsellers Set
This Tatcha Bestsellers Set [29] ($60) packs four essential products for clean, hydrated, and healthy skin, including the cooling Luminous Dewy Skin Mist.
Tarte Amazonian Clay 12-Hour Blush
There are more than 320,000 loves and 5,000 reviews for this Tarte Amazonian Clay 12-Hour Blush [30] ($15-$29) with actual mineral pigment inside (so there's no chalky finish).
Dr. Dennis Gross Skincare Alpha Beta Extra Strength Daily Peel
Treat your skin to an at-home peel with the Dr. Dennis Gross Skincare Alpha Beta Extra Strength Daily Peel [31] ($17-$150), coming in packs of five, all the way up to a value set of 60.
Love all things beauty? Can't get enough products? Come join our Facebook Group, Real Reviews With POPSUGAR Beauty [32] There are lots of fun conversations happening there, as well as all the product recommendations you could ask for — not just from us, but also community members, too.