In light of the Black Lives Matter movement happening across the country [1], supporting Black-owned businesses is more important than ever. An easy way you can support Black-owned beauty brands [2] — right now and always — is by turning to Amazon, which has a number of options to try for hair care, makeup, and more. From brands like The Lip Bar and Iman Cosmetics to Briogeo and Eden Bodyworks, there's no shortage of good finds ahead. Keep reading to browse them all and add some to your daily routine.
Briogeo
Founded by Nancy Twine, who was inspired by her grandmother's handmade beauty recipes, Briogeo [4], is now a bestselling brand for many sites. If you're new to the brand, start by trying its popular Briogeo Don't Despair, Repair Deep Conditioning Mask [5] ($36).
Eden BodyWorks
Eden BodyWorks [6] was founded by Jasmine Lawrence, who experienced a chemical burn on her hair when she was young and wanted to crate a brand to help restore natural hair. The Eden BodyWorks Papaya Castor Conditioning Hairdress [7] ($9) is made with papaya which contains vitamins A, C, and E, that help provide nutrients to keep both the hair and scalp healthy.
CurlMix
CurlMix [8] started out as a subscription box to make your own hair care products and eventually turned into its own hair care line. The founders, Kim and Tim, are committed to creating a clean brand for curly hair. The CurlMix Pure Avocado Moisturiser with Organic Sweet Almond Oil [9] ($20) is one of its popular products that's made with 100 percent organic and all-natural ingredients.
Koils By Nature
Found by Pamela Booker, who wanted clean and affordable products for natural hair,Koils By Nature [10], was created. The Koils By Nature Moisturising Shealoe Leave-In Conditioner [11] ($11) is helps to detangle and is a moisturising leave-in choice that currently boasts a five-star rating on Amazon.
The Lip Bar
The Lip-Bar [12] is dedicated to being a vegan, cruelty-free, and an inclusive brand. The founder Melissa Butler, was originally rejected on the TV show Shark Tank [13], but later on went to sell her products at Target. The IMAN Cosmetics [14], was founded by the supermodel, Iman. The drugstore brand is a popular and affordable choice that makes everything from foundation to lip products. The IMAN Cosmetics Luxury Highlighter [15] ($10) is great for contouring or adding a little shimmer.
Sacha Cosmetics
There's no denying that Sacha Cosmetics [16], founded in 1979, is a major player in the beauty space. The Sacha Cosmetics Buttercup Setting Powder [17] ($25) is one of Amazon's bestselling face powder and currently has over 6,000 positive customer testimonials.
Juvia's Place
If you're looking high-pigmented shades in beautiful colours, that are also affordable and great quality, then Juvia's Place [18] is a great place to shop. We suggest trying the Juvia's Place Nomad Eyeshadow Palette [19] ($20), which is filled with stunning shades.
Carol’s Daughter
The popular Carol's Daughter Black Vanilla Moisture & Shine Shampoo and Conditioner Set [20] ($16) helps to add moisturise without weighting it down and is a popular pick on Amazon. Founded by Lisa Price, who created Carol's Daughter [21] in 1993 in her own kitchen, the brand went on be acquired L'Oréal in 2014 and is sold at Target and a number of other stores.
Bevel
Bevel [22], was created to help men who struggle with bumps or skin irritation that can come from shaving with a razor. The line not only includes a popular razor, but also soothing skin care products to help get a close, smooth shave. The Bevel Shave Starter Kit [23] ($90) is a great way to try all the products, or is also a great gift.