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When it comes to beauty, many brands strategically pick where to aim its focus, whether that's skin, hair, makeup, nails, or fragrance. In most cases, the company spends years honing in how to make the best product for each need — an effective zit cream, a moisturising conditioner, lip-plumping gloss, the works — putting time and effort into making its products stand out in that respected area. Recently, however, that notion has been turned on its head as more skin-care brands have decided to dabble in the hair space.
From Aveeno to Drunk Elephant, these formerly skin-care-only brands have created new products that are just for your hair. But the big question is: Do we as consumers trust skin-care brands in another area of expertise?
But the big question is, do we as consumers trust skin-care brands in another area of expertise?
In many ways, the expansion into this space makes sense. More consumers are understanding that every inch of your skin deserves the same attention and high-quality ingredients that your face does, even if it is the skin on the top of your head. While your scalp oftentimes takes a back seat when it comes to skin care, experts agree it should be treated in a similar manner. Dust, dirt, grime, and product build-up on the scalp can have a negative effect on the health of your hair in the same way it would your skin, meaning it needs the same kind of attention. If not cared for properly, scalp problems like flaking and itching, as well as blocked follicles and the formation of pimples, can occur just as they would on the face.
In addition, the increase in hair-care sales have skyrocketed in recent years, and even more so during the novel coronavirus pandemic. With the closure of many hair salons, people were forced to take care of their hair at home. Aside from the pandemic, sales have gone up in large part due to the demand of natural and organic ingredients in hair products. Consumers have realised that it's just as important to take care of all their skin, not just the skin on their face. Overall, skin-care brands that have broken into the hair space are using their knowledge of product development, skin concerns, and ingredient formulation to address hair needs. Taking care of your hair is just one small way of showing your body the love it deserves.
Check out a few of our favourites brands making the jump below.