On any given a day, you're likely to spot a new beauty trend on social media. Whether it's spawned from the runway or surfaces thanks to an Instagram tip from a pro you follow, it's impossible to deny that inspiration is everywhere. In normal circumstances, when the majority of the world isn't practicing social distancing, you may pin or save one of these beauty trends and never find the time to actually try it out, but now there's no real excuse not to. With more time at home, why not test out everything?
To make this even easier for you, we've laid out the most buzzed-about makeup trends hitting the internet right now and all of the affordable products from Max Factor and Rimmel London that can help you achieve them.
Nearly 55 years ago, the world became infatuated with long, fluttery, and spidery lashes. This trend is maximalism at its best, but ironically, achieving it is as easy as using just two products. While the first — the Max Factor False Lash Primer — lays the foundation for long-lasting length and notice-me pigment, the second — Max Factor False Lash Effect Mascara — does everything to effortlessly mimic the effect of feathered falsies (no glue required).
Recently, an age-old makeup hack resurfaced on social media that, yes, involves a few strange steps, but it creates the kind of poreless base so smooth, it could be filtered. After prepping with your go-to skin-care regimen, lightly powder your face from forehead to chin with the Rimmel London Stay Matte Pressed Powder. After spritzing with a veil of setting spray, smooth the Rimmel London Fix and Perfect Pro Primer onto skin before applying the Max Factor Facefinity Foundation. These steps may seem out of order but, thanks to the shine-controlling powder, the smoothing priming formula, and soft-focus coverage of the foundation, work like magic.
Slightly inspired by famous video-game royal Princess Peach, the puckered lip trend is the kind of dramatic and punchy look everyone should try at least once. It's a healthy mix between the Korean beauty trend that involves peel-off lip stains and the blotted ombré effect recently seen during Fashion Week. First, buff a 10p-size amount of the Rimmel London Lasting Matte Concealer on the outer edges of your lips; this will create the illusion of a rounder lip shape. Next, paint your lips with the Max Factor Colour Elixir Lipstick in a your-lips-but-better pink, like Pink Brandy. Be sure to overline the top lip just above the cupid's bow, leaving out the outer corners of the lips camouflaged with concealer. Lastly, use a makeup brush to blend out the Rimmel London Lasting Finish Extreme Lipstick in Lit!, creating a subtle gradient effect from the edge of your lips to the center. The contrast between the kissable texture of the Colour Elixir Lipstick and bold pigment of the Lasting Finish Extreme creates a plush and puckered effect. Top off the look with a shiny layer of the Rimmel London Oh My Gloss to intensify the colour.
If you thought traditional winged eyeliner was mesmerising to look at (and master), then you haven't tried this exaggerated inner-corner effect yet. While it does require a steady hand, some patience, and probably a few rounds of trial and error, it only takes two products to get it perfected: Max Factor Masterpiece Kohl Kajal Pencil and Rimmel London Lasting Matte Foundation.
You may automatically assume you need a liquid liner to create a cat eye, but using a buttery pencil instead makes for less mess and easy tweaks in case of any mishaps. All you need to do is stencil out a triangular shape at the inner corner of the eye before drawing out the line across the top lash line and flicking out at the corner. Further exaggerate the line and clean up any mistakes using the Lasting Matte Foundation without messing up your perfectly mattified and powdered complexion.
Even if you slack off on your skin-care routine, there's still a hack to getting touchable, soft skin. Think: skin that looks buttery soft, no bumps or uneven texture in sight, thanks to undetectable makeup. You may not have woken up like this, but the Max Factor Miracle Second Skin Foundation and Rimmel London Lasting Radiance Concealer will make it naturally seem like you did. While the former acts like a second skin (thanks, coconut milk!), the latter uses tiny pieces of vitamin C to promote a natural radiance you can't fake. Pro tip: use a damp makeup sponge to apply both the foundation and concealer; it'll create a flawless finish.