Popsugar Beauty Makeup Tarte Big Ego Mascara Review Tarte's Mascara Gave Us Eyelashes So Fierce, Beyoncé Would Approve of Them 28 January 2020 by Jesa Marie Calaor Image Source: Courtesy of Brand As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Three things came to mind when I first tested Tarte's new mascara, the Big Ego (£28 for two): highlighter markers, my lost eyelash curler, and Beyoncé. The mascara reminded me of the office staple for obvious reasons — its neon tube looked exactly like the pink one by Hi-Lite — but inside, and you'll find an hourglass-shaped spoolie. The brand promised that this brush would "[mimic] the curves of your lash line to build root to tip volume," thanks to its "twisted double-fibre bristle brush for max pigment load," and it followed through. As I swept the brush from the roots to the tips my eyelashes, I saw a visible lift. A few more coats gave them the same curvature my lost eyelash curler would have. I let the mascara set before combing through a few more layers, which left them "big, wide, and strong" — as Beyonce said in her early 2000's track "Ego." (What? She was referring to someone's confidence). The fibres lengthened and thickened without ever clumping. The result: eyelashes so fierce, even the megastar herself would approve of them. Don't believe us? See the results for yourself, ahead. Tarte Big Ego Mascara Image Source: qvcuk.com Tarte Big Ego Mascara Duo (£28) Tarte Big Ego Mascara Duo £28 from qvcuk.com Buy Now MakeupShoppableTarteBeauty ReviewsBeauty ProductsMascara