Top Beauty Brands of 2020, According to Cosmetify

1 Florence by Mills

Florence by Mills is the brainchild of Stranger Things star Millie Bobby Brown. Named after her great-grandmother Florence, Brown launched the Gen Z-focussed makeup and skincare brand back in August, and since then, it has flooded the timelines of millions of fans on Instagram and has gained a strong following with its purple packageing and clean ingredients.

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2 Rude Cosmetics

Rude Cosmetics' product lineup is filled to the brim with edgy, cruelty-free products like metallic eye shadow palettes and highly pigmented brow and eyeliner creams that are all offered to customers at affordable prices.

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3 Foreo

Foreo defines itself as the future of skin care. With its lineup of innovative facial massagers, UFO-activated face masks, and blue-light acne treatments, Foreo is changing how we look at skin care one tech-based product at a time.

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4 BondiBoost

This Australia-based haircare brand specialises in products that promote strong and healthy hair growth without the use of parabens and sulphates.

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5 Bliss

The folks over at Bliss believe that looking good and feeling good go hand in hand. That's why all of the brand's spa-powered products are cruelty-free, PETA-certified, and optimised to make your skin feel its very best.

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6 Kristin Ess

After spending several years as a hairstylist to the stars, Kristin Ess saw a need to make high-quality hair products more affordable and accessible — so she launched her own line that's currently available at Target.

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7 Suva Beauty

Founded in 2015 by Shaina Azad, Suva Beauty is another cruelty-free brand that boasts a lineup of bestselling products like bold gel eyeliners, bright eye shadow palettes, and matte liquid lipsticks.

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8 Jeffree Star Cosmetics

Despite Jeffree Star's involvement in a handful of public controversies over the last few years, the YouTube star's cosmetics line has gained a cult following that's not expected to jump ship anytime soon.

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9 Drunk Elephant

You'd be hard-pressed to find a POPSUGAR editor who's not singing the praises of any of Drunk Elephant's products. The award-winning skincare brand boasts a line of "clean compatible" products that are consistent bestsellers at Sephora thanks to its exclusion of iffy ingredients and toxins.

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10 Honest Beauty

There's a reason this brand is called Honest Beauty. Founded by Jessica Alba in 2015, the company prides itself on using safe ingredients and being transparent with customers about what goes into its products.

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