Tyler the Creator is expanding his empire, entering into a slightly unexpected space: beauty. The Golf Wang founder, whose real name is Tyler Gregory Okonma, is now also the founder of Golf le Fleur [1], a beauty and accessories brand that features nail polish, fragrance, and more.
The line, which the artist stated had been in the works for two years [2], is debuting three nail polish shades — Geneva Blue (a pastel blue), Georgia Peach (a powdery orange), and Glitter (an iridescent top coat) — as well as a bright, citrus-floral fragrance called French Waltz. (And if you, like us, are now wondering what Tyler the Creator smells like, it's a hint of mandarin, lychee, jasmine, and sandalwood. Obviously.) Okonma tweeted that the scent specifically [3] came from "an idea i had set on top of a mountain in california."
With celebrity beauty lines of today [4] quickly becoming what celebrity fragrance launches [5] was to the early 2000s, and with some of the rapper's peers like Machine Gun Kelly [6] and Harry Styles [7]also coming out with beauty lines featuring nail polishes [8], we are excited to see how Okonma will differentiate his company from what's out there on the market. We have no doubt that he will do so spectacularly — because if it's one thing we know about Tyler the Creator, he not only embraces what's different, he thrives in it.