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Like most people — or at least most beauty enthusiasts — I have a strange attachment to mascara. In my mind, I must try every formula in the universe in order to properly do my job, including Uoma Beauty's first-ever mascara launch, the Drama Bomb Extreme Volume Mascara.
The new product officially launched on 25 Sept. as an extension of the brand's highly rated eye makeup line, which, prior to this release, included an eyeliner, false lashes, and a variety of ultrapigmented eyeshadow palettes but no mascara. It comes in a white tube with details in Uoma's signature vibrant shade of red. As its name suggests, the Drama Bomb Extreme Volume Mascara claims to offer next-level volume while lengthening your lashes, thanks to an hourglass-shaped wand that grips each lash.