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What to Buy From Selfridges According to a Beauty Editor

I'm a Beauty Editor and These Are the 10 Products You Should Buy From Selfridges

What to Buy From Selfridges According to a Beauty Editor

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When it comes to beauty destinations you will be hard pressed to find a boujee-er retailer than Selfridges. Sure, the kids are all loving Sephora, but for grown-up exclusives and special purchases, there is nothing like Selfridges for making you feel as if you've really treated yourself. I have to say I have spent many hours just walking around the beauty hall trying different scents and admiring beautiful packaging. As a beauty editor I have often popped into Selfridges for trend inspiration and to check out the new exclusive brands you can't buy anywhere else. I love watching other shoppers and seeing the product they pick up – it is the ultimate people-watching destination – especially as the beauty hall offers lower price brands like The Ordinary going all the way through the spectrum to fragrances with an eye-watering £2,500 price tag.

Over the last 12 months the iconic retailer, with stores in London, Manchester and Birmingham, has been renovating its beauty department to ensure the customer experience is as good as it can be — which includes a new lighting set-up so you can ensure you always walk out with the correct shade - and giving all 37 counters a 2024 facelift. To celebrate the new look it is calling June its Big City Beauty Month with lots of events planned.

On Wednesday mornings the store offers a quiet hour so you can have a mooch around before the crowds descend, the music is amped up, and the madness begins – making it the perfect time for me to have a nosy around to find the top 10 exclusive Selfridges products especially for you. Oh, and the best bit? All the exclusives are available online too, which is great if you can't make it to one of the physical stores. I can also confirm that getting those yellow boxes by post are almost as exciting as walking around with a bright yellow bag.

Read on to find out why it's the only place you can smell Victoria and David Beckham's favourite hotel suite and why you need to know about Rabanne makeup.

Rabanne beauty counter in Selfridges, London June 2024
Image Source: Lauren Ezekiel

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