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It's been a long time coming, but Sephora finally landed in the UK last year via a shiny new website. The first store then opened in the Westfield London shopping centre back in March, and now a second Sephora store is opening in Westfield Stratford on 15 November, showcasing a whopping 135 brands amongst the iconic monochrome stripes.
The bricks-and-mortar stores follow the online launch of the prestigious beauty haven which premiered in October 2022. Feelunique.com became Sephora.co.uk, bringing with it a lineup of exciting brands previously only available across the pond. The shiny Sephora site also became the exclusive home of ILIA, ONE/SIZE by Patrick Starr, Skinfix, Vegamour, and Sephora's very own collection, including the coveted beauty Advent calendar. As well as some familiar faces in the mix, including Pat McGrath Labs, Fenty Beauty, JVN Hair, and Rose Inc.
But for those wanting to get up-close-and-personal with the products before making the commitment, your time is now. Before you plan your trip to the new Sephora store (or wait for more to inevitably pop up around the country), let us arm you with some of the brands to target to stop you feeling too overwhelmed. As a beauty editor I see hundreds of products, so these are the 14 I think are worth bagging from Sephora.