When it came to hair in the 2000s rock scene, no colour was more iconic than Hayley Williams's fiery copper hue [1]. Pretty much every Paramore fan wanted it, but the exact mix of shades were a mystery, and back then, definitely not something you could successfully achieve at home. Fast forward to 2021, and our love of her vibrant orange hair is just as strong — especially since we found out that Williams's hair-care and -colour brand Good Dye Young [2] is now available to buy in the UK.
Founded in 2016 by Williams and her longtime stylist Brian O'Connor, Good Dye Young provides vibrant, easy-to-use hair dye colours to make self-expression easier and more accessible. The brand offers semi-permanent hair colour in eight neon shades and five pastel shades, "I'm bored" temporary hair colour serum in five shades (which I really wish existed when I was going through my peak damaging colour phase in 2008), and even hair care like shampoo and conditioner and a biodegradable mixing bowl and brush.
Good Dye Young is now available to buy at Beauty Bay [3] and couldn't be any easier to get your hands on. Though, unsurprisingly, the neon orange shade "Riot" — an ode to the band's second album and Williams' iconic 2007 hue — is currently sold out on the site. But fear not, there are plenty of other playful shades to choose from.
