- "Y2K beauty" has made a major comeback over the last few months.
- The trend puts a modern twist on some of the biggest beauty trends from the '90s and early 2000s, like frosted eyeshadow and ombré lips.
- A handful of brands have introduced all-new Y2K-inspired collections of beauty products this year.
They say that history often repeats itself, and — when it comes to the beauty trends taking over our timelines [1] today — truer words have never been spoken. Over the last few years we've seen celebrities and influencers repopularize some of the biggest trends from the '90s [2] and early 2000s that, up until recently, were dismissed for being cringe-y or cheesy. "Y2K beauty," as it's called, puts a modern spin on the frosty eyeshadows, ombré lips [3], and butterfly clips [4] of yore, and it's made such a big impact among beauty enthusiasts on TikTok [5] and Instagram that now some of our favourite beauty brands are taking part as well.
This year, brands like ColourPop, BH Cosmetics, and NYX Professional Makeup, to make a few, have released dedicated Y2K-inspired beauty collections as a nod to trends of the past, and most of the products are still available to shop. To take a trip back in time and add some nostalgia to your makeup bag, read ahead to shop some must-have Y2K makeup products.
BH Cosmetics Totally 2000's 9 Colour Shadow Palette
Give your lids a frosty pop of colour with the BH Cosmetics Totally 2000's 9 Colour Shadow Palette [6] ($17).
BH Cosmetics Totally Snatched 6 Colour Face Palette
The BH Cosmetics Totally Snatched 6 Colour Face Palette [7] ($19) features six neutral shades made to brighten and contour your face to perfection.
ColourPop New Millennium Pressed Powder Palette
You can choose from a range of cool pinks and lavender colours with the ColourPop New Millennium Pressed Powder Palette [8] ($8, originally $10).
ColourPop Butterfly Hair Clips
Yes, butterfly clips are a thing again, and the ColourPop Butterfly Hair Clips [9] ($5, originally $6) will give your hair a super cute and nostalgic feel.
ColourPop So Juicy Plumping Lip Gloss
The ColourPop So Juicy Plumping Lip Gloss [10] ($6, originally $8) features a formula that'll leave your lips super shiny and extra plump.
NYX Professional Makeup Butter Gloss
Bring back the long-forgotten brown lipstick trend with the NYX Professional Makeup Butter Gloss [11] ($5).
NYX Professional Makeup Jumbo Eye Pencil
The NYX Professional Makeup Jumbo Eye Pencil [12] ($5) features a super pigmented formula that you can apply as eyeshadow, eyeliner, or primer.
Scunci Butterfly Bright Colours Mini Jaw Clips
Try these Scunci Butterfly Bright Colours Mini Jaw Clips [13] ($5) if you want to add a childlike burst of colour to your hairstyle.
Wet n Wild Perfect Pout Gel Lip Liner
Give yourself the best supermodel lip the world has seen with the Wet n Wild Perfect Pout Gel Lip Liner [14] ($3).