Protests continue across the US in response to George Floyd's death [1], and businesses are speaking up by showing their support for the Black Lives Matter movement [2]. We want to highlight brands that are taking action and showing solidarity with the Black community, so we're spotlighting companies donating money to important causes like the NAACP Legal Defence and Educational Fund [3], the Equal Justice Initiative [4], Reclaim the Block [5], the ACLU [6], The Bail Project [7], and many more worthy organisations.
Join us in recognising brands that are working to make a difference in these challenging times. Take a moment to see which brands are stepping forward and making tangible contributions to the Black Lives Matter movement. Though it may feel small, thoughtfully shopping is important right now and we appreciate that these companies are using their influence to be part of progress.
Glossier
Brand: Glossier [9]
Donation: Glossier is donating $500,000 (approximately £400,000) across organisations focussed on combating racial injustice, including Black Lives Matter, the NAACP Legal Defence and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protesters. The brand will also be allocating an additional $500,000 in the form of grants to Black-owned beauty businesses.
Aritzia
Brand: Artitzia [10]
Donation: Aritzia is donating $100,000 (approximately £80,000) to Black Lives Matter and the NAACP.
Banana Republic, Athleta, Gap, and Old Navy
Brand: Gap Inc.
Donation: Gap Inc. brands Banana Republic, Athleta, Gap, and Old Navy have come together to donate $250,000 (approximately £200,000) to support the NAACP and Embrace Race [11].
Herbivore Botanicals
Brand: Herbivore Botanicals [12]
Donation: 100 percent of profits from this weekend will be donated to the ACLU, Black Lives Matter, and the Minnesota Freedom Fund.
Fabletics
Brand: Fabletics [13]
Donation: Fabletics is donating $50,000 (approximately £40,000) to support the ACLU in its fight for racial justice and immediate change.
PrettyLittleThing
Brand: PrettyLittleThing [14]
Donation: PrettyLittleThing will be donating all proceeds from its Saweetie collaboration [15] to Black Lives Matter.
Peloton
Brand: Peloton [16]
Donation: Peloton is making a $500,000 (approximately £400,000) donation to the NAACP Legal Defence and Educational Fund.
Sunday Riley
Brand: Sunday Riley [17]
Donation: Sunday Riley made a $50,000 (approximately £40,000) donation commitment to the NAACP Legal Defence and Educational Fund.
Ganni
Brand: Ganni [18]
Donation: The company and founders will be donating $100,000 (approximately £80,000) to Black Lives Matter, the NAACP, and the ACLU in support of the fight to end racial injustice.
Glow Recipe
Brand: Glow Recipe [19]
Donation: Glow Recipe is donating $10,000 (approximately £8,000) to the Black Visions Collective [20].
Fila
Brand: Fila [21]
Donation: Fila is donating $100,000 (approximately £80,000) to Black Lives Matter.
Cocokind
Brand: Cocokind [22]
Donation: Cocokind is donating $10,000 (approximately £8,000) to the ACLU.
Jungalow
Brand: Jungalow [23]
Donation: Jungalow is donating 100 percent of profits from all the sales made on May 30 to Black Lives Matter.
Savage x Fenty
Brand: Savage x Fenty [24]
Donation: In solidarity with the Clara Lionel Foundation [25], Savage x Fenty will be donating funds to support Black Lives Matter of Greater New York and The Bail Project.
Kith
Brand: Kith [26]
Donation: Kith will be supporting the Minnesota Freedom Fund, the ACLU, the George Floyd Memorial Fund [27], Kosas [28]
Donation: Kosas is pledging $20,000 (approximately £16,000) to organisations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Colour of Change.
Ban.do
Brand: Ban.do [29]
Donation: Ban.do is making a donation to Reclaim the Block [30], an organisation in Minneapolis calling on their city to invest in violence prevention, housing, resources for youth, emergency mental health response teams, and solutions to the opioid crisis.
Nails Inc.
Brand: Nails Inc. [31]
Donation: During the month of June, Nails Inc. will be donating 100 percent of all US profits from nailsinc.com to Black Lives Matter.
