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James Bay's American Music Awards Performance 2016

James Bay's Latest Performance Will Deepen Your Obsession With Him

James Bay performed his hit "Let It Go" at the American Music Awards, and even if you think you've heard that song enough times, you have not. In fact, watching Bay croon his emotional tune will fill you with every possible feeling — mostly longing, because he's sexy in that tortured, Jack White kind of way. Enjoy, and check out Niall Horan's "This Town" performance for a change of pace.

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