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North West in WWD's Beauty Inc. February 2019 Issue

North West Lands Her First-Ever Solo Magazine Feature, and the Photos Are Way Too Adorable

North West in WWD's Beauty Inc. February 2019 Issue
Image Source: JUCO for WWD

North West is a cover star! On Friday, WWD released Beauty Inc. magazine's issue that features the 5-year-old daughter of Kim Kardashian and Kanye West. The bright cover shows North posing on a purple stool, rocking a peach ensemble with rainbow combat boots and pigtails. "Keeping Up With the Future," the front page reads, referring to the Kardashians' hit show Keeping Up With the Kardashians.

North also shows off her modelling skills in a spread for the special issue. She sports a couple of fun outfits, including a purple metallic two-piece. Her accessorising game is clearly up to par, too, as she stunts in a pair of red, geometric sunglasses. The magazine aims to bring attention to the up-and-coming age group Generation Z (those born in 1997 and after).

"Without a public Instagram or YouTube channel of her own, she's too young to fully understand what a digital footprint is. And yet, hers is already wildly popular," Beauty Inc. wrote in regards to its young cover star. "West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style."

My only question: how exactly did North grow up so fast?! I mean, she's 5 years old and already starring on the cover of magazines. Granted, she's inherently very well-connected, but it feels like time has flown by since Kim first gave birth. Next thing we know, she'll be helping her mum run the KKW beauty brand. After all, we know she has a very particular interest in makeup. Ahead, see the photos from North's first-ever solo magazine cover and spread!

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