It's been over two years since the social media platform Vine shut down. The app, which allowed users to upload video clips of six seconds or less, made social media stars of some of its savviest short-form content creators. While many of the platform's "stars" have moved away from social media [1] (or have found themselves embroiled in controversy [2]), a handful of former Vine faves have managed to carve out new careers for themselves. Some are wholly expected, transferring their social media personalities [3] to new avenues, while others have moved into the world of business, traditional showbiz [4], and even philanthropy.
Ahead, take a look at 10 of Vine's former stars and see what they've been able to do when they've had more than six seconds to show off their talents.
Gabbie Hanna
After her Vine career ended, Hanna took her social media savvy and transferred to other niches in the entertainment industry. She's released a few songs, with a debut album slated for later in 2019, and she spent some time as a host and social media correspondent with MTV. At the 2018 Streamys, she won the Storyteller award.
Thomas Sanders
Sanders took a fairly expected route after Vine shut down: transferring his energies to YouTube instead, where he currently has over 3 million subscribers. He's also dipped his toes into the musical theatre world, with a 2017 tour of his original musical Ultimate Storytime.
Sara Hopkins Ayala
Ayala, who once gave up a career in broadcast journalism to pursue a full-time career as a social media star, has come full circle in a way. With Vine's decline, Ayala moved back into the corporate world, this time turning her social media talents and following into a gig as the social media coordinator for the Buffalo Wild Wings brand, according to her Twitter [5] and LinkedIn [6].
Shawn Mendes
Mendes first caught the public eye [7] back in 2013 with YouTube and Vine covers of pop songs, which then got the attention of music industry insiders. Since then, he's racked up major hits — three albums in a row debuted atop the Billboard 200 — and tours of his own; Billboard reports that his current tour is projected to earn over $75 million [8]. He's also earned a pair of Grammy nominations and was named on Time's 2018 100 most influential people.
Rudy Mancuso
For the most part, Mancuso has turned to a music career to build off his Vine fame. Since 2017, he's been releasing original music, often in collaboration with other Vine stars or with girlfriend Maia Mitchell. In 2017, he opened for Justin Bieber during the Brazil leg of the singer's world tour.
Meagan Cignoli
After Vine went into decline, Cignoli saw an opening for applying her social media skills to help other brands develop their presence. She founded Visual Country, a video production firm specialising in creating social content such as short videos, GIFs, and more for brands. The company's website [9] lists major brands such as American Express, Tiffany & Co., Nike, and Pepsi among their lengthy list of clientele.
Jérôme Jarre
The French Vine and Snapchat star has taken a humanitarian path in the years since he became a high-profile social media sensation. He famously turned down a million-dollar offer from an ad agency for conflicting with his principles, and he's raised millions in recent years [10] for international aid causes, such as the drought in Somalia and solar power in the Philippines.
Josh Peck
Okay, so we're cheating a little on this one, since Peck was already famous from Drake and Josh before he hit Vine. But it was Vine that gave the former Nickelodeon star a platform to grow his fan base among younger fans — and it worked! Since then, he's become a full-fledged YouTube star, along with his acting career, and hosts a podcast.
Lance Stewart
In a fairly common move for Viners, Stewart shifted to YouTube after Vine shuttered. He was able to continue growing his brand, with over 5 million subscribers on his YouTube and a comparable amount on Instagram.
Amanda Cerny
Cerny, who had a fledgling modelling career prior to Vine fame, returned to her roots after Vine shut down. She continued building her social media channels but has also gone back to modelling; most recently, she appeared on the October cover [11] of Elle.