Popsugar Celebrity Celebrity Instagrams Why Did Blake Lively Delete Her Instagram Photos? Don't Freak Out: Blake Lively Deleted Her Instagram Photos AND Unfollowed Ryan Reynolds 2 May 2018 by Perri Konecky First Published: 1 May 2018 Image Source: Getty / Andrew Toth Blake Lively is playing with our hearts like she did Dan Humphrey's, except this time, it's all in the name of publicity. On Monday night, the 30-year-old actress wiped her Instagram account, ridding us and her loyal 20.4 million followers of those hilarious jabs at hubby Ryan Reynolds and even sweet photos with Big Bird. Not only did she wipe her page, but she unfollowed everyone previously on her "Following" list, and has since followed 28 random people named "Emily Nelson." Pretty bizarre, but with Blake's bio simply reading, "What happened to Emily?" we can safely assume "Emily" is not the new "Becky with the good hair," but is, in fact, Blake's character in her new movie A Simple Favor, out Sept. 21. Blake stars in the upcoming thriller movie alongside Anna Kendrick, where Anna's character (a mommy blogger) tries to get to the bottom of her best friend (Emily's) disappearance. Right before wiping her photos, Blake treated followers to a creepy game of hangman with the answer spelling out, "What happened to Emily?" Read on to see reactions from those who just can't fathom why Blake would do such a thing and even some lucky Emily Nelsons who were followed. I’m so confused why is Blake Lively’s entire Instagram deleted and now she only follows girls named Emily Nelson pic.twitter.com/p2PuPLtLBw— Jordyn (@jordynpettit) April 30, 2018 1 / 10 procrastination mood: Blake Lively playing hangman with her Instagram followers pic.twitter.com/DP2kNwsXVp— Brantley Barinowski (@Bpbarinowski) April 30, 2018 2 / 10 So Blake Lively deleted ALL her Instagram posts to promote her new movie? That's too much in my opinion. Those memorable photos and videos though, gone forever. 😕— © (@zeeejayee) May 1, 2018 3 / 10 just made a noise I am disturbed to learn I can make upon receiving a text that Blake Lively deleted all her Instagram posts— Josh Duboff (@JDuboff) April 30, 2018 4 / 10 @blakelively is about to break the internet with whatever is happening with her Instagram pic.twitter.com/9R0wH46M0w— marisa (@Marisa2016) April 30, 2018 5 / 10 I'm such a paranoid bitch that I just spent 31 minutes screen recording all of Anna Kendrick's instagram in case she decides to pull a "I'm gonna do like Blake Lively and delete all my posts to promote my movie" on us. These archives need to go down in history. pic.twitter.com/ZC96kfKX2J— Dominique (@AliDSpenceHxx) May 1, 2018 6 / 10 not to be dramatic but Blake Lively just deleted everything off her Instagram and I think my life is over pic.twitter.com/ZwSUBIeg0l— kindred (@kindredsaint) April 30, 2018 7 / 10 Omg blake lively following every girl named emily nelson on instagram wtf is happening— taylor swift fan account since 1989 (@Amydwoht) April 30, 2018 8 / 10 @blakelively is following me on Instagram 😧— Emily (@Nelson_Emily97) April 30, 2018 9 / 10 Blake Lively deleted all her Instagram posts and unfollowed Ryan.... no no no— Serena (@serena99xx) May 1, 2018 10 / 10 Celebrity InstagramsMoviesBlake Lively