After unveiling merch to coincide with his January and December music releases, Bassett revealed that 100 percent of the proceeds will go to a charity of each fan's choosing. Bassett explained in a video message on his web store that there are five different charities that fans can choose from when purchasing his merch.
"I did this because a lot of people will often say, 'I don't have any money for charity', yet when their favourite artist releases merch, they're able to buy it at the drop of a hat. And so I figured, why not find a way for people to give both and get both," he said in the video post.