June 22, 2016: Katy's Suspicious Fragrance Launch
After quite a long quiet period, Katy released a brand new fragrance. It's called "Mad Love," and seems like a pretty clear reference to "Bad Blood," the song that started it all. As Taylor's lyrics go, "'Cause baby now we got bad blood / You know it used to be mad love." It's worth mentioning the name of the previous Katy Perry fragrance "Mad Potion," which could suggest a desired brand continuity on Katy's side. And yet, "Mad Love" falls so perfectly in line with everything else, it's hard to see it as just coincidence.