Prince Harry [1] has just landed himself a new job as "chief impact officer" at BetterUp, a San Francisco-based wellness startup that provides professional coaching and mental health advice. "I intend to help create impact in people's lives [2]," Harry told The Wall Street Journal, who broke the news. "Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life," he added.

In his new position, Harry will reportedly have input in initiatives that include product strategy decisions and charitable contributions and be able to advocate publicly on topics related to mental health. Mental health is such an important topic for the Duke and Duchess of Sussex and is often reflected in their charity work [3] and initiatives, so joining BetterUp feels like an organic next step for Harry.

The role marks Harry's first step into the private business world following his and Meghan Markle [4]'s step back as official senior working members [5] of the royal family. Since their exit, they've signed deals with Spotify, launching their Archewell Audio podcast [6], and Netflix [7], working on a variety of projects including documentaries, docuseries, feature films, scripted shows, and children's programming.

"Meaningful and meaty" is how BetterUp's Chief Executive Alexi Robichaux described Harry's new role, so we're sure with his other projects, plus family life (and their second baby arriving in the spring [8]), the new job will keep the duke very busy indeed.