Christmas is upon us, and what better way to get into the spirit than by melting into emotional piles of mush while watching the telly?
This season, Aldi decided to continue Kevin the Carrot's risky adventures, while Barbour focused on the magic of Christmas, and Very chose to prove that a meaningful present can be worth so much more than the money you have put into it.
As for this year's long awaited Christmas ad, John Lewis enlisted the help of Elton John, who went back in time to the gift that changed his life forever. Read on to discover all the emotional adverts that have been released.
McDonalds
This Christmas, don't forget about the reindeers — they, too, get hungry!
International Committee of the Red Cross
This season, the ICRC put an emphasis on children who get separated from their families by conflict or natural disaster.
John Lewis
This year, John Lewis enlisted the help of Elton John and went back in time to the Christmas gift that changed the singer's life.
Sky Cinema
This season, Sky Cinema will have everything you need for a good festive movie night.
Iceland
While this emotional advert has sadly been banned from TV for being "too political," there's nothing to keep you from watching it here. Created by Greenpeace and narrated by Emma Thompson [2], it tells the story of Rang-tan, an orangutan whose life and home are being destroyed because of palm oil growers.
Marks and Spencer
Featuring Holly Willoughby and David Gandy, this fun advert is all about those must haves that make Christmas . . . Christmas!
TK Maxx
A never ending stocking? Now that's what we're talking about! This year, the lucky shoppers who find a gigantic stocking in TK Maxx stores and online will receive gifts every month until next Christmas.
Amazon
For a second year in a row, Amazon decided to make its boxes sing to bring joy to both its customers and employees.
Barbour
This Christmas, Barbour wants you to maybe, just maybe believe in magic.
Intu
Watch an adorable baby goose see her dream come true in this advert for Intu.
Curry's PC World
According to Curry's PC World, everyone could use a little bit of technology — even the Victorians.
Asda
Christmas is coming at Asda, and Santa is fully ready.
Aldi
Join Kevin the Carrot as he tries to save his family from Pascal, a wicked Parsnip living in a dark castle.
Sainsbury's
Directed by Michael Gracey, who also directed The Greatest Showman, this adorable Christmas advert stars an 8-year-old star giving the performance of her life, all for her mum.
Fun fact: the children's actual parents are featured in the crowd, but they were intentionally kept away from the castings and rehearsals until shoot day.
Boots
This year's Boots Christmas advert is all about celebrating your loved ones — not just for what they do, but also for who they really are.
Burberry
Starring Matt Smith, M.I.A., Kristin Scott Thomas, Naomi Campbell [3], and Valerie Morris-Campbell, this year's Burberry Christmas advert explores "the dance between the reality and fantasy of a very British Christmas, from the unpredictable British weather to family togetherness, delayed trains to festive feasts."
Aldi
Aldi's Kevin the Carrot is back, and he seems to have landed himself in a bit of trouble. Will he be able to make it for Christmas?