Carnaby Street, the historical hot spot of London's Soho, just lit up, all in the name of Bohemian Rhapsody. On Sunday night, the cast of the film gathered with Queen's very own Brian May and Roger Taylor to celebratory the ignition of a set of glorious neon lights retelling the lyrics of the song that the movie is named after. The film honours the life of Freddie Mercury, played by Rami Malek, detailing the band's journey from live gigs to Live Aid, and Freddie's untold love story with muse Mary Austin, played by Lucy Boynton.
Bohemian Rhapsody hits cinemas on Oct. 24 and visitors will be able to witness the spectacularly British lights until Jan. 4.