Read Reactions to Harry Styles's "Watermelon Sugar" Video
We've All Never Wanted to Be Watermelon So Bad
What did Harry Styles know that we didn't? The singer and hedonistic heartthrob recently released the music video for "Watermelon Sugar" off his sophomore album, Fine Line, and it's inadvertently (or intentionally) acting as a balm for our current collective existence, filled with all the comforts we're yearning for: beach outings, packed picnics, sharing food with friends, affection. In fact, it's even plainly stated at the beginning that the video is "dedicated to touching"!
Of course the video was filmed months ago — before "social distancing" became part of our regular lexicon — but it somehow feels prescient. Styles knew we'd need some semblance of a summer, particularly as we grapple with the understanding that summer will look a whole lot different this year. Existential philosopher Albert Camus once wrote, "In the depth of winter, I finally learned that within me there lay an invincible summer." Amid a pandemic, Styles is illuminating the invincible summer within us all.
The video is also really horny. (I'm sorry, but it needed to be said.) One has to assume that Styles has seen Call Me by Your Name, because it certainly puts forth the message that the watermelon is to Styles what the peach was to Elio. Sprinkled in are truly stunning shots of the babeliest babes as they sunbathe or feed Styles the titular fruit. There's a lot of caressing, watermelon juice everywhere, and, of course, the unflinching shot of Styles stroking the edge of a watermelon that momentarily destroyed the internet before bringing it back to life.
Music videos of this scale and anticipation often generate buzz here at POPSUGAR, but editors had feelings about this one. Ahead, enjoy our most pressing questions, comments, and concerns.
