Every John Lewis Christmas Advert Over the Years
Watch Every John Lewis Christmas Advert From Over the Years to Decide Your Favourite
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The advert to mark the start of them all, the 2007 John Lewis Christmas advert took a clever angle. Using a number of products built up to create a shadow of a woman walking her dog, the tagline reads, "whoever you're looking for this Christmas". Sure, there's no emotional storyline, but it was a novel idea at the time that kicked off the annual tradition.