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The first-ever Apple Music Super Bowl halftime show is coming in 2023 and will have an absolutely epic headliner. On Sunday, 25 Sept., the NFL and Apple Music announced that Rihanna [3] will be the midgame entertainment on 12 Feb., when the league's top two teams face off in Glendale, AZ.
Rihanna shared the news with her fans via a post featuring her hand holding up an NFL football. Although she didn't add a caption, the NFL quickly confirmed the announcement on Twitter [4], writing, "Let's GO - @rihanna @rocnation #SBLVII @AppleMusic @NFLonFox
Apple Music is taking over the halftime show for Pepsi, with the NFL announcing the multiyear partnership [5] in a press release at midnight on 23 Sept.
Rihanna has big shoes to fill — not that the Grammy winner has anything to worry about. In 2022, Kendrick Lamar [6], Mary J. Blige [7], Snoop Dogg [8], Eminem [9], Dr. Dre [10], and 50 Cent [11] collaborated for an epic hip-hop halftime performance. The year prior, The Weeknd helmed the show [12]. Other recent headliners have included Shakira, Jennifer Lopez, Justin Timberlake, Lady Gaga, Beyoncé, and Katy Perry.
