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10 Things You Probably Didn't Know About LFW

10 Things You Probably Didn't Know About LFW

Last week whilst working hard to bring you the best coverage of London Fashion Week it occurred to me that not many people know about the ins-and-outs of the style showcase. Here are a few facts about the week that you might not know.

  1. Most people have to apply for tickets to fashion shows. It's quite a lengthy process and sadly not open to the public (unless you happen to befriend a designer).
  2. Shows never, ever run on time. This year people were shocked that most shows only ran 30 minutes late. There is a lot of waiting around and being called in (much like boarding a flight).
  3. London Fashion Week provided buses between the shows as they are often quite spread out. If you're a VIP you'll be allocated a car!
  4. The shows are all over London although based at The Natural History Museum, The Royal Academy of Arts and The Baden Powell building.
  5. There's a press lounge in the exhibition tent with wireless internet. There you can collect press cuttings about the previous day shows, write up a show or enjoy a beverage like Red Bull or even champagne!

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    For the other five fashion week insider facts, just read more.

  7. During shows most people are silent so all you can hear is the music and the loud clicking of the camera shutters.
  8. Also, sometimes the photographers shout at the models to look up or to look at them!
  9. As everybody works (and parties) very hard for a week spending a lot of time with the same people there's a London Fashion Week flu. It's a lot like Freshers flu, but far more glamorous!
  10. You usually only get a goody bag if you're lucky enough to sit in the front row.
  11. Everyone has to register for the exhibition and you pick up a pass; black for press, blue for buyers and red for exhibitors.

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