If you're not already familiar with the name Chris Cunningham, then perhaps you are familiar with his work. He's the director behind Madonna's "Frozen" video and Grace Jones' Dazed and Confused shoot. He has now teamed up with Gucci to produce this video for Flora starring Abbey Lee.
It was shot over a four day period in Latvia. Riccardo Ruini, who developed the concept for the commercial with Frida Giannini and Cunningham, explained, “Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her." As always, let us know what you think!