This Is Not the Abercrombie & Fitch We Remembered — but We're Into It
Abercrombie & Fitch has gone through quite a few phases. First it was your go-to shopping mall brand, its store a destination for frayed miniskirts, polos, and potent cologne. And before you could even remember, some of your favourite stars fronted the label's beachy campaigns as young teens.
If you've found yourself steering clear of the retailer's site in recent years, you're probably not alone — but Abercrombie & Fitch is making a comeback. New offerings include well-crafted leather moto jackets, high-waisted flares, and that ribbed high-neck jumper dress you've been searching for all season.
But perhaps it's the campaign's cool-girl, Zara-esque styling, courtesy of Clare Richardson, that really caught our eyes — fringed dresses are paired with high-top Converse and Canadian tuxedos get broken up by luxe, chunky knits.
Read on to see the refreshed look, modelled by fashion newcomer Neelam Gill, and all the proof you need that A&F might just become your one-stop shop for chic, laid-back separates once again.