Aerie is expanding its inspiring family. The affordable lifestyle brand has become known for its #AerieREAL Role Model campaigns [1], which celebrate women of different backgrounds and careers in an intimate and unretouched photo shoot. For the Spring 2019 iteration, Aerie has welcomed five industry-changing women: author and talk-show host Busy Philipps, actress and body-positive activist [2] Jameela Jamil, Emmy-winning actress Samira Wiley, para-snowboarder Brenna Huckaby, and YouTuber Molly Burke.
The five women modelled alongside existing spokeswomen Iskra Lawrence, Aly Raisman, and Cleo Wade in the breezy campaign. In a press release, Busy said the unretouched imagery parallels the messages of self-love and confidence she tries to impart to her two daughters [3]. Meanwhile, Jameela applauded the brand for continually taking risks. "I just want to stop people from feeling the way that I once felt by being beaten up by imagery and messageing that wasn't real and wasn't demonstrative of what the real world is," she said.
In a feel-good video, the eight aforementioned women share the ways in which they are powerful. Check it all out ahead, then shop some of the pieces featured in the campaign.
Aerie Wrap Dress
Aerie Wrap Dress [4] ($40)
Aerie Knot Romper
Aerie Knot Romper [5] ($18, originally $45)
Aerie Shoulder Tie Overalls
Aerie Shoulder Tie Overalls [6] ($55)
Aerie Bonfire Cardigan
Aerie Bonfire Cardigan [7] ($40, originally $55)
Aerie Fleece Poncho
Aerie Fleece Poncho [8] ($27, originally $45)
Aerie Ringer Tank
Aerie Ringer Tank [9] ($15, originally $25)
Aerie Move High-Waisted Track Legging
Aerie Move High-Waisted Track Legging [10] ($30, originally $50)
Aerie Chill High-Waisted Drawcord Legging
Aerie Chill High-Waisted Drawcord Legging [11] ($18, originally $30)
Aerie Sweater Tube Top
Aerie Sweater Tube Top [12] ($15, originally $25)
Aerie Smocked Tube Top
Aerie Smocked Tube Top [13] ($15, originally $25)
Aerie Camp Short
Aerie Camp Short [14] ($35)
Aerie Fleece Short
Aerie Fleece Short [15] ($20, originally $25)
Aerie Bandeau Bikini Top
Aerie Bandeau Bikini Top [16] ($21, originally $35)
Aerie High-Cut Cheeky Bikini Bottom
Aerie High-Cut Cheeky Bikini Bottom [17] ($18, originally $30)
Aerie Triangle Bikini Top
Aerie Triangle Bikini Top [18] ($21, originally $35)
Aerie Ribbed High-Neck Bikini Top
Aerie Ribbed High-Neck Bikini Top [19] ($24, originally $40)
Aerie Strappy Back One-Piece Swimsuit
Aerie Strappy Back One-Piece Swimsuit [20] ($33, originally $55)
Aerie Play High-Neck Sports Bra
Aerie Play High-Neck Sports Bra [21] ($21, originally $30)
Aerie Real Me Longline Bralette
Aerie Real Me Longline Bralette [22] ($25, originally $35)
Aerie Big Time Sunnies
Aerie Big Time Sunnies [23] ($16)