The British Fashion Awards took place earlier this week and it seems that Alexa Chung might have used the opportunity for a spot of business development. The rumour mill is today suggesting that Alexa might be about to announce a collaboration with High Street retailer New Look as she was seated at their table on Tuesday night!
Alexa's style is much sought after and this year has seen her plunged in to the style spotlight as we desperately lust after her vintage style dresses and funky ensembles. However, before we get too excited about the news, she could be simply starring in a New Look campaign a la Pixie Geldof and Agyness Deyn. I would like to play it cool about the possibility of an Alexa capsule collection but I must admit that I'm excited.
New Look have previously produced collaborations with Lily Allen and Kelly Brook so it's not unlikely! I would expect an Alexa collection to include vintage dresses, pumps, satchels and a leather jacket or two. Maybe even leather trousers after last night's red carpet look. What do you think it could include?