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Ali Hewson and Bono for Louis Vuitton in Edun 2010-08-30 23:00:03

Fab Ad: Bono and Ali Hewson for Louis Vuitton

The latest Louis Vuitton ad campaign has just been revealed and it does not just highlight designs by the classic French fashion house. Bono and his wife Ali Hewson are pictured in the advertising and they're wearing designs by Edun which is Hewson's ethical fashion line. The couple are carrying leather holdalls, Ali's is a collaboration between the two fashion brands. Last year, LVMH took a 49% stake in Edun and are using this ad campaign to raise it's status. They were photographed by Annie Leibovitz who also shot Mikhail Gorbachev, Keith Richards and Sean Connery for Louis Vuitton. Do you like this campaign?

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Advah Advah 7 years
EH. I'm a big fan of Edun and their ethics but was really disappointed when LVMH got involved - although I can see how being an independent company must be tricky financially. Guess I should stop being a snob and complaining, and instead appreciate that at least LVMH is recognising the importance of what Edun is trying to do..
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