Alice Temperley has been making gorgeous floor sweeping gowns for many years and she definitely has it down to a fine art. When I spoke to her last Summer she hinted at her plans for expansion for Spring 2010, and now it has finally been unveiled. The British designer has decided to expand her target audience and now wants to dress the cool kids. She explained to The Sunday Times, “Lots of friends can’t afford the mainline prices but would still love to wear Temperley. So we wanted to offer a different price point.” She has definitely achieved that as the new range starts from just £58 for a t-shirt going up to £440 for a leather jacket. Are you excited that Alice is creating a diffusion line?