It's not a bra commercial, or a hair advert. Nope, it's a jewellery spot for the launch of DJ by Dominic Jones new Spring/Summer collection. The 90s inspired video stars model and socialite Alice Dellal alongside pals Phoebe Collings-James, Kesh and Chelsea Leyland dancing around scantily clad to a No Doubt song. The ladies show off a little leg, a lot of midriff and of course enamel, metal and rocker-style jewellery, especially rings. The collection ranges in price from £40-100 and is available online and in-store at Harvey Nichols. You can expect to see two collections a year from the designer who says,
"I’m really pleased with the collection and searched to find a good factory. DJ by Dominic Jones allows me to take the brand in a young and fun direction. Inspired by my first collection ‘Tooth and Nail’, it’s nice to look back to the beginning again; fun, colourful but still holding onto that slight aggressive aesthetic."
Read more about the music that these ladies like to dance to here.