I'm so excited that Alice Temperley is designing her first ever high street range this Autumn. The British designer announced this week she is teaming up with John Lewis to release a 60-piece collection called Somerset by Alice Temperley. Launching on September 4 online and in 29 stores, prices start at a very reasonable £29 for a scarf and £99 for a day dress, and go up to £1,000 for a sheepskin coat, with a partywear line expected to follow in October. UK model Lily Donaldson will front the advertising campaign. Alice said:
"We have spent the last ten years building our lines and Somerset will complement our existing collections; it is a very accessible product that will take our aesthetic to a wider audience. I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life.
This collection is all encompassing, effortless and draws on our classics. John Lewis is a great partner as it stands for quality and is a trusted staple in everyone's lifestyle. Integrity is paramount and as an independent British brand, we are thrilled to work with a trusted British retailer."
We can expect all the usual trappings of a Temperley collection, from Victoriana and Bohemia accents to lace embellishment and military hardware. I cannot wait, what about you?