America Went Crazy For #LillyForTarget; This Is What You Missed
If you thought Kate Moss for Topshop was mayhem, you ain't seen nothin' yet! American fans impatiently awaited the arrival of Lilly Pulitzer for Target for months, and pink Sunday finally arrived in the USA last weekend. Fans of the print-loving label headed to their nearest Target stores with their game faces on — and these folks would stop at nothing to get the tropical-print goodies they'd been lusting over for months.
Across the USA, women braved the long lines and chaotic checkouts to get a piece of the iconic brand's Summer-worthy collaboration. So what did it take to actually survive? Our US editors rounded up photos of what it was really like to make it through the melee. Be prepared, because this isn't for the faint of heart. And be advised — if you missed out on the fun, you can still shop for your favourite pieces on eBay, but the markup may be a little steep.
— Additional reporting by Gemma Cartwright