American Apparel Won't Look Like This Anymore
American Apparel is making moves. After years of overtly sexual advertising under former CEO Dov Charney, the brand has changed directions in an attempt to attract millennials and recast the brand in a "positive, inclusive, and socially conscious light."
In a new presentation filed to Securities and Exchange Commission, the label outlined its plan to take the brand from "chaotic to iconic," which includes a move away from the racy ads of the past towards a more inspiring, inclusive strategy.
So while the change is just beginning, let's say goodbye (and good riddance) to the brands racy shots of yesteryear. Scroll through to see a few examples of what we expect American Apparel to leave behind.