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Ben de Lisi Brings Principles Back to Debenhams

On Our Radar: Principles by Ben de Lisi


Last year, High Street store Principles became one of the victims of the credit crunch when the store went in to administration.

Debenhams acquired the store and yesterday relaunched the brand within it's department stores across the country under the careful supervision of Ben de Lisi.

The American born designer already created a capsule range for Debenhams, but has now revived this brand. Ben de Lisi for Principles has already been available on Oxford Street for a week and is reportedly "trading brilliantly".

See below for some key pieces from the collection including dresses, tops and accessories. Are you excited to have this store back on the High Street?

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