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Long before my days as a shopping editor, I spent my college years working in a department store. While most of my coworkers dreaded walking the floor, I yearned for someone to ask me what jeans they should buy. I worked in the designer denim department, and during my time there they brought in a denim specialist who trained us on how to help people find what works best for them. I quickly learned the number one rule of denim: there is no perfect pair, because no body is the same. Ones that may seem perfect to you may not work for another person, and that's OK! I soaked up all the information we learned like a sponge and never forgot it.
Now as a shopping editor, I spend my days recommending the best of the best on the internet, including jeans. So if you're in the market for a new pair and not quite sure where to start, consider this to your complete guide. Ahead, you'll find five popular brands that offer something unique and their own and, depending on your needs, which one works best for you. You don't have to overspend on designer pairs, either, because there are a ton of affordable brands that work great too. Keep scrolling to find your match.