For lingerie-lovers [1], you don't need a special reason or occasion [2] to buy that new undie or bra [3]. Shopping for this stuff might even excite you more than buying a new shoe [4] or bag [5]. If this sounds like you, then you're probably looking to add to your undergarment collection [6] in 2018 — and we have just the brands to recommend. Some labels you've heard before, some you likely haven't, but the full lineup offers lingerie-lovers a little bit of everything. For those who are aren't frequent bra shoppers [7], don't worry, we picked out our favourite items from every company for you to shop. Just hit "add to cart" when you're ready.
Lively
Say bye to all your uncomfortable bras when you try on a piece from Lively. The team behind the brand has more than 60 years of experience in lingerie manufacturing, and it shows in the craftsmanship. The bralettes are buttery smooth on your skin (I'm wearing one as I write this), and you won't have trouble finding a bra style that fits you as they make both push-up and underwire-free options in sizes ranging from 32A to 38DD.
Intimissimi
Until last year, Intimissimi wasn't available in the US, only through ecommerce. Its first (and only) brick-and-mortar store opened up in NYC in July 2017, offering lacy delicates in neutral colours. The brand's focus is on product and quality, so if you're looking to invest in a piece that lasts for quite some time, Intimissimi is a good place to start.
& Other Stories
The next time you stop by & Other Stories, make sure to take a second and peruse the undergarments selection. You'll find a good mix of sheer, lace bralettes that are meant to be layered under a cosy sweater. If you absolutely love the minimalist look, the pieces ahead are the real deal.
Fleur du Mal
The brand was started in 2012 by Jennifer Zuccarini and offers shoppers sexy and intricately detailed lingerie selections. You'll find that Fleur du Mal's lace and floral designs feel fresh because they come in cool silhouettes and mixed media patterns.
Maison Lejaby
If you're all about dressing like a French girl, you'll love the French lingerie brand Maison Lejaby [8]. It started in 1930 in Lyon, and the pieces look simple yet elegant. You won't have any troubles finding a no-fuss, comfy bra that you'll never want to part with.
Only Hearts
Helena Stuart of Only Hearts created fashion's first "Inner Outerwear" collection, which offers everything from sexy underwear to sleepwear and loungewear staples. The pieces are also all eco-friendly [9] as they're made in NYC using local, certified green textiles. Stars such as Dakota Johnson [10], Kate Moss [11], and Kim and Khlo Kardashian have worn the affordable brand, so it's time to get on board.
Only Hearts Lace Bralette
Our undergarment collection wouldn't be complete without one of Only Hearts's lace bralettes [12] ($58).
