It's official: Burberry has a new identity. On Aug. 2, Riccardo Tisci took to his Instagram to unveil the brand's new logo and monogram, which features founder Thomas Burberry's initials "TB" interlocked across a honey-colored background. The move marks the first time the British brand has changed its logo in almost 20 years, the previous one having been designed by Fabien Baron in 1999. The move comes five months after Tisci replaced Christopher Bailey as Burberry's chief creative office.
As explained by the 44-year-old designer — who shared the news with email screenshots — the new design was inspired by "a logo from 1908 and a Thomas Burberry monogram," which he saw during a visit to the house's archive. He worked on the new style with Peter Saville, a renowned British art director and graphic designer who most recently worked for Calvin Klein under Raf Simons. As we wait to see more of Burberry's new look, read on to get a closer look at how it all came together.