Burberry are speeding up the shopping process by allowing customers to buy some items hot off the catwalk. The luxury British brand did this for the first time last season offering some of it's key aviator jackets, but now they are taking it to the next level.
Burberry are launching a 'Retail Theatre' which involves the Spring 2011 show being live streamed in to 25 flagship stores around the globe on 21st September. Customers will then be able to browse the collection on ipads where they can buy pieces directly.
Christopher Bailey commented, "Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time and have the unique opportunity to receive their orders in just seven weeks." Would you like to see more brand embrace this approach allowing customers to order directly from the catwalk?