While others were busy at Somerset House, design duo Clements Ribeiro chose to present their Spring 2014 collection digitally in a London Fashion Week first. Recognising that online sales make up 60 percent of their turnover, the designers decided that an online show was the way to go, presenting the clothes in a short film by Andrew Delaney and Misha World on their new ecommerce website.
The good news is the film is available for all to see, so you can start that shopping list now. The collection was inspired by stylish Rio tourists with a fun retro twist. Think tropical prints, flirty skirts, bermuda shorts, and a fabulous fish print. Watch the video below, or see the full lookbook here.